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How and Why

A Note on Viral Marketing – Part I: What is it?

November 30, 2013 by Brian Laung Aoaeh

Recently, I have had to immerse myself into studying about viral marketing in order to understand some challenges faced by startups I am studying or assisting as part of my responsibilities at work. This series of posts on Viral Marketing is my attempt to document some of what I have learned. 1Any errors in appropriately […]

Filed Under: Entrepreneurship, How and Why, Innovation, Lab Notes, Sales and Marketing, Startups, Technology Tagged With: Early Stage Startups, Idea Propagation, Persuasion, Viral Marketing

In Early Stage Investing, Should Investors Bet on the Jockey or the Horse?

August 31, 2013 by Brian Laung Aoaeh

The horse is too small, the jockey too big, the trainer too old, and I’m too dumb to know the difference. – Charles Howard, owner of Seabiscuit addressing comments about his horse, Seabiscuit and the team of people he had assembled to train and race Seabiscuit. Red Pollard was Seabiscuit’s jockey and Tom Smith was […]

Filed Under: How and Why, Long Read, Venture Capital Tagged With: Early Stage Startups, Venture Capital

Ceteris Paribus: When A Startup’s History Really Matters

August 18, 2013 by Brian Laung Aoaeh

Once in a while I meet a startup that makes me scratch my head in bewilderment. At first glance everything looks fine, but I can’t help but wonder if I might be missing something. In such instances I think to myself; Is there some important detail that is not so obvious, and that is concealed […]

Filed Under: How and Why, Venture Capital Tagged With: Due Diligence, Early Stage Startups, Historical Analysis, Venture Capital

After Our First Meeting, How To Help Me To Quickly Learn About Your Startup and Maybe Say Yes

July 28, 2013 by Brian Laung Aoaeh

Let’s be open. I am not going to make up my mind about investing in your startup after just one meeting. And, I definitely am not making my decision wholly based on looking at your pitch deck. I like to do my own homework. So I think of your pitch deck as only a starting […]

Filed Under: Entrepreneurship, Funding, How and Why, Pitching, Venture Capital

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