Over the past 6 months I have been spending more time meeting many first time founders in New York City and elsewhere. One question has arisen over and over again. What are the most important things a venture capitalist wants to know about my start up in order to invest? I will attempt to answer […]
A Note on Viral Marketing – Part II: How Hotmail Grew
Hotmail is one example of a product that spread through the use of viral marketing techniques. This case study will cover the early days of hotmail, explore some of the underlying factors that led to its spread, and examine one model that has been used to model growth of its number of users. ((Any errors […]
A Note on Viral Marketing – Part I: What is it?
Recently, I have had to immerse myself into studying about viral marketing in order to understand some challenges faced by startups I am studying or assisting as part of my responsibilities at work. This series of posts on Viral Marketing is my attempt to document some of what I have learned. ((Any errors in appropriately […]
How an Investor’s Behavioral Traits Might Completely Derail Your Pitch – Part III
This post continues the discussion about how behavioral psychology might affect the outcome of a meeting at which a startup team is pitching to a potential investor. You can get caught up by reading part I and part II. My goal is to offer some advice on how entrepreneurs pitching to early stage investors might prepare to […]
New Tech City – Mutated Code and the Amish Algorithm
Manoush Zomorodi tells us how two groups of people that shy away from many technologies — Amish and Mennonites — are actually on the cutting edge when it comes to genetics.
How an Investor’s Behavioral Traits Might Completely Derail Your Pitch – Part II
This post continues the discussion about how behavioral psychology might affect a pitch. You can get caught up by reading part I. My goal with this series is to offer some advice on how entrepreneurs pitching to early stage investors might prepare to mitigate the problems that might arise due to the behavioral traits of […]