We’re now less than a week from The New York Supply Chain Meetup’s fourth gathering. The purpose of this post is to outline our plans for that event, and preview what we expect to do between now and June 2018 . . . We’re still in the early days of building this community, so much of this is subject to […]
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#CountDown: 5 Days to The New York Supply Chain Meetup #03
By Brian Laung Aoaeh on February 17, 2018 in #TNYSCM, Co-Founder Stories, Communities, Customer Development, Entrepreneurship, Founder Stories, Lean Startup, Management, Sales and Marketing, Supply Chain, Uncategorized
We’re now less than a week from The New York Supply Chain Meetup’s third gathering. The purpose of this post is to outline our plans for that event, and preview what we expect to do between now and June 2018 . . . We’re still in the early days of building this community, so much of this is subject to […]
How Studying Bankruptcy And Working On Two Turnaround Assignments Prepared Me To Become An Early Stage Venture Capitalist
By Brian Laung Aoaeh on August 1, 2015 in Behavioral Finance, Business Models, Entrepreneurship, Finance, Innovation, Investment Analysis, Key Performance Metrics, Operations, Organizational Behavior, Private Equity, Sales and Marketing, Startups, Strategy, Team Building, Uncategorized, Value Investing, Venture Capital
When I started business school at NYU Stern in the fall of 2005 my plan centered on taking every class in Bankruptcy & Reorganization, and Distressed Investing that I could. I took 3 elective classes in that area; Bankruptcy & Reorganization with Prof. Ed Altman, Case Studies in Bankruptcy & Reorganization with Prof. Max […]
A Note On Viral Marketing – Part IV: Examining The Widely Used Skok-Reiss Virality Model
This post is the fourth in a series I am devoting to the examination of viral marketing. 1Any errors in appropriately citing my sources is entirely mine. Let me know what you object to, and how I might fix the problem. Any data in this post is only as reliable as the sources from […]
A Note On Viral Marketing – Part III: How Dropbox Grew
Dropbox is another example of a product that has experienced remarkable growth since its launch. In this case study I will explore how Dropbox has achieved such rapid growth and try to identify strategic themes that other startups might consider for experiments centered around user acquisition and revenue growth. 1Any errors in appropriately citing my […]
A Note on Viral Marketing – Part II: How Hotmail Grew
By Brian Laung Aoaeh on January 27, 2014 in Case Studies, How and Why, Long Read, Sales and Marketing
Hotmail is one example of a product that spread through the use of viral marketing techniques. This case study will cover the early days of hotmail, explore some of the underlying factors that led to its spread, and examine one model that has been used to model growth of its number of users. 1Any errors […]
A Note on Viral Marketing – Part I: What is it?
By Brian Laung Aoaeh on November 30, 2013 in Entrepreneurship, How and Why, Innovation, Lab Notes, Sales and Marketing, Startups, Technology
Recently, I have had to immerse myself into studying about viral marketing in order to understand some challenges faced by startups I am studying or assisting as part of my responsibilities at work. This series of posts on Viral Marketing is my attempt to document some of what I have learned. 1Any errors in appropriately […]