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Sales and Marketing

#CountDown: 3 Days to #TNYSCM04 – Supply Chain & Artificial Intelligence

March 11, 2018 by Brian Laung Aoaeh

We’re now less than a week from The New York Supply Chain Meetup’s fourth gathering. The purpose of this post is to outline our plans for that event, and preview what we expect to do between now and June 2018 . . . We’re still in the early days of building this community, so much of this is subject to […]

Filed Under: #TNYSCM, Co-Founder Stories, Communities, Customer Development, Entrepreneurship, Investment Themes, Investment Thesis, Sales and Marketing, Shipping, Supply Chain, Technology, Trucking, Venture Capital Tagged With: #TNYSCM, Business Models, Business Strategy, Community Building, Early Stage Startups, Entrepreneurship, Innovation, Logistics & Supply Chain, Logistics and Supply Chain, Startup Communities, Strategy, Technology, Venture Capital

#CountDown: 5 Days to The New York Supply Chain Meetup #03

February 17, 2018 by Brian Laung Aoaeh

We’re now less than a week from The New York Supply Chain Meetup’s third gathering. The purpose of this post is to outline our plans for that event, and preview what we expect to do between now and June 2018 . . . We’re still in the early days of building this community, so much of this is subject to […]

Filed Under: #TNYSCM, Co-Founder Stories, Communities, Customer Development, Entrepreneurship, Founder Stories, Lean Startup, Management, Sales and Marketing, Supply Chain, Uncategorized

How Studying Bankruptcy And Working On Two Turnaround Assignments Prepared Me To Become An Early Stage Venture Capitalist

August 1, 2015 by Brian Laung Aoaeh

  When I started business school at NYU Stern in the fall of 2005 my plan centered on taking every class in Bankruptcy & Reorganization, and Distressed Investing that I could. I took 3 elective classes in that area; Bankruptcy & Reorganization with Prof. Ed Altman, Case Studies in Bankruptcy & Reorganization with Prof. Max […]

Filed Under: Behavioral Finance, Business Models, Entrepreneurship, Finance, Innovation, Investment Analysis, Key Performance Metrics, Operations, Organizational Behavior, Private Equity, Sales and Marketing, Startups, Strategy, Team Building, Uncategorized, Value Investing, Venture Capital Tagged With: Behavioral Finance, Business Models, Business Strategy, Competitive Strategy, Early Stage, Early Stage Startups, Leadership, Management, Persuasion, Strategy, Turnaround, Venture Capital

A Note On Viral Marketing – Part IV: Examining The Widely Used Skok-Reiss Virality Model

July 27, 2014 by Brian Laung Aoaeh

  This post is the fourth in a series I am devoting to the examination of viral marketing. ((Any errors in appropriately citing my sources is entirely mine. Let me know what you object to, and how I might fix the problem. Any data in this post is only as reliable as the sources from […]

Filed Under: How and Why, Sales and Marketing Tagged With: Skok-Reiss Virality Model, Viral Coefficient, Viral Growth, Viral Marketing, Virality Formula

A Note On Viral Marketing – Part III: How Dropbox Grew

March 26, 2014 by Brian Laung Aoaeh

Dropbox is another example of a product that has experienced remarkable growth since its launch. In this case study I will explore how Dropbox has achieved such rapid growth and try to identify strategic themes that other startups might consider for experiments centered around user acquisition and revenue growth. ((Any errors in appropriately citing my […]

Filed Under: Case Studies, How and Why, Long Read, Sales and Marketing Tagged With: Early Stage Startups, Long Read, Viral Marketing

A Note on Viral Marketing – Part II: How Hotmail Grew

January 27, 2014 by Brian Laung Aoaeh

Hotmail is one example of a product that spread through the use of viral marketing techniques. This case study will cover the early days of hotmail, explore some of the underlying factors that led to its spread, and examine one model that has been used to model growth of its number of users. ((Any errors […]

Filed Under: Case Studies, How and Why, Long Read, Sales and Marketing Tagged With: Early Stage Startups, Long Read, Viral Marketing

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