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Viral Growth

“Liking” Facebook’s Business Model – The #EconomicMoats Remix

March 10, 2016 by Brian Laung Aoaeh

Note: I published “Liking” Facebook’s Business Model on December 26, 20011 at Tekedia. This article updates that discussion by incorporating developments since then. It also folds in discussion of the economic moats that Facebook has developed around its business. Large segments of this article are exactly identical to the post that was published by Tekedia […]

Filed Under: Business Models, Case Studies, Entrepreneurship, Innovation, Intellectual Explorations, Startups, Strategy, Technology, Venture Capital Tagged With: Business Model Canvas, Business Models, Competitive Strategy, Early Stage Startups, Economic Moat, Investment Analysis, Long Read, Network Effect, Switching Costs, Venture Capital, Viral Growth, Viral Marketing

A Note On Viral Marketing – Part IV: Examining The Widely Used Skok-Reiss Virality Model

July 27, 2014 by Brian Laung Aoaeh

  This post is the fourth in a series I am devoting to the examination of viral marketing. ((Any errors in appropriately citing my sources is entirely mine. Let me know what you object to, and how I might fix the problem. Any data in this post is only as reliable as the sources from […]

Filed Under: How and Why, Sales and Marketing Tagged With: Skok-Reiss Virality Model, Viral Coefficient, Viral Growth, Viral Marketing, Virality Formula

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