Note: I published “Liking” Facebook’s Business Model on December 26, 20011 at Tekedia. This article updates that discussion by incorporating developments since then. It also folds in discussion of the economic moats that Facebook has developed around its business. Large segments of this article are exactly identical to the post that was published by Tekedia […]
Tag Archives | Viral Marketing
A Note On Viral Marketing – Part IV: Examining The Widely Used Skok-Reiss Virality Model
This post is the fourth in a series I am devoting to the examination of viral marketing.1 I tried to define the term in Part I, and examined how Hotmail and Dropbox each grew, in Part II and Part III respectively. The formula in the image above is widely used to model the growth of users […]
A Note On Viral Marketing – Part III: How Dropbox Grew
Dropbox is another example of a product that has experienced remarkable growth since its launch. In this case study I will explore how Dropbox has achieved such rapid growth and try to identify strategic themes that other startups might consider for experiments centered around user acquisition and revenue growth.1 What is Dropbox? Dropbox is a personal […]
A Note on Viral Marketing – Part II: How Hotmail Grew
By Brian Laung Aoaeh on January 27, 2014 in Case Studies, How and Why, Long Read, Sales and Marketing
Hotmail is one example of a product that spread through the use of viral marketing techniques. This case study will cover the early days of hotmail, explore some of the underlying factors that led to its spread, and examine one model that has been used to model growth of its number of users.1 Ray Tomlinson […]
A Note on Viral Marketing – Part I: What is it?
By Brian Laung Aoaeh on November 30, 2013 in Entrepreneurship, How and Why, Innovation, Lab Notes, Sales and Marketing, Startups, Technology
Recently, I have had to immerse myself into studying about viral marketing in order to understand some challenges faced by startups I am studying or assisting as part of my responsibilities at work. This series of posts on Viral Marketing is my attempt to document some of what I have learned.1 The term “Viral Marketing” […]