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Startups

How an Investor’s Behavioral Traits Might Completely Derail Your Pitch – Part I

September 7, 2013 by Brian Laung Aoaeh

Many startup pitch meetings start out on a promising note, but things fall apart during the conversation between the startup and its prospective investor. Sometimes this could have been prevented if the startup team had studied a little bit of behavioral psychology beforehand. ((Any errors in correctly attributing work to my sources and references is […]

Filed Under: Behavioral Finance, Case Studies, Funding, How To, Long Read, Pitching, Venture Capital Tagged With: Behavioral Finance, Investor meeting, Persuasion, Pitching

What If Q&A: What Should I Do To Spread My Idea?

August 3, 2013 by Brian Laung Aoaeh

Rajoshi Gosh in Chennai, India sent me this question via email; I am a startup founder in the developing world. ((She is the co-founder of 34Cross. Their first product, Owlink, is a browser extension that is now available for Chrome. Rajoshi tells me versions for Firefox and Safari are in the pipeline. We have known one another […]

Filed Under: Entrepreneurship, How To, Innovation, Lean Startup, Pitching, Startups, What If Q&A Tagged With: Early Stage Startups, Idea Propagation, Long Read, Persuasion, Pitching, Public Relations, Q-and-A

Why You Should Apply The Less is More Rule of Seduction When You Meet an Investor

July 30, 2013 by Brian Laung Aoaeh

Two weeks ago I had a meeting with an entrepreneur who has built an interesting startup. It was our first time meeting one another to discuss his startup. Before we met I had spent about 10 to 15 minutes studying the startup’s website. After doing that I sent him a list of questions that occurred […]

Filed Under: Funding, Innovation, Long Read, Pitching, Startups, Venture Capital Tagged With: Disruption, Investor meeting, Persuasion, Pitching

After Our First Meeting, How To Help Me To Quickly Learn About Your Startup and Maybe Say Yes

July 28, 2013 by Brian Laung Aoaeh

Let’s be open. I am not going to make up my mind about investing in your startup after just one meeting. And, I definitely am not making my decision wholly based on looking at your pitch deck. I like to do my own homework. So I think of your pitch deck as only a starting […]

Filed Under: Entrepreneurship, Funding, How and Why, Pitching, Venture Capital

What I Worry About When I Am Studying A Startup

July 25, 2013 by Brian Laung Aoaeh

One of the things I really like about my job studying and investing in early stage startups is that I am constantly learning something new. This is true especially when I am encountering a startup for the first time, and begin to study polished and slick pitch materials on my own, listen to the entrepreneur […]

Filed Under: Long Read, Startups, Venture Capital Tagged With: Due Diligence, Early Stage Startups, Long Read

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