Tag Archives | Early Stage Startups

A Note on Viral Marketing – Part I: What is it?

Recently, I have had to immerse myself into studying about viral marketing in order to understand some challenges faced by startups I am studying or assisting as part of my responsibilities at work. This series of posts on Viral Marketing is my attempt to document some of what I have learned.1 The term “Viral Marketing” […]

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How an Investor’s Behavioral Traits Might Completely Derail Your Pitch – Part III

This post continues the discussion about how behavioral psychology might affect the outcome of a meeting at which a startup team is pitching to a potential investor. You can get caught up by reading part I and part II. My goal is to offer some advice on how entrepreneurs pitching to early stage investors might prepare to […]

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In Early Stage Investing, Should Investors Bet on the Jockey or the Horse?

The horse is too small, the jockey too big, the trainer too old, and I’m too dumb to know the difference. – Charles Howard, owner of Seabiscuit addressing comments about his horse, Seabiscuit and the team of people he had assembled to train and race Seabiscuit. Red Pollard was Seabiscuit’s jockey and Tom Smith was […]

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What If Q&A: What Should I Do To Spread My Idea?

Rajoshi Gosh in Chennai, India sent me this question via email; I am a startup founder in the developing world.1 How should I go about making the right connections in the developed world for: A product that is global in nature? A product that is specific to the developing world? I will paraphrase Rajoshi’s question, and […]

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