‘One IPO that is probably worth the hype.’ – Chris Beauchamp on the # with @kerushton in the Telegraph. http://t.co/l8FqFRYwzJ — IG (@IGcom) September 1, 2014 The recently announced IPO of Alibaba got me thinking last week about network effects 1Any errors in appropriately citing my sources are entirely mine. Let me know what […]
How and Why
Why Tech Startups Can Gain Competitive Advantage from Operations
Started From the Bottom Now They’re Here: Why Startups Are Racing to Build Operations Teams http://t.co/o2kMPA966I [new blog post] — Hunter Walk (@hunterwalk) August 8, 2014 Hunter Walk’s blog post serves as the inspiration for this one. He points out that operations is key for startups operating in the on-demand economy. I want to pick […]
A Note On Viral Marketing – Part IV: Examining The Widely Used Skok-Reiss Virality Model
This post is the fourth in a series I am devoting to the examination of viral marketing. 1Any errors in appropriately citing my sources is entirely mine. Let me know what you object to, and how I might fix the problem. Any data in this post is only as reliable as the sources from […]
A Note On Viral Marketing – Part III: How Dropbox Grew
Dropbox is another example of a product that has experienced remarkable growth since its launch. In this case study I will explore how Dropbox has achieved such rapid growth and try to identify strategic themes that other startups might consider for experiments centered around user acquisition and revenue growth. 1Any errors in appropriately citing my […]
A Note on Viral Marketing – Part II: How Hotmail Grew
Hotmail is one example of a product that spread through the use of viral marketing techniques. This case study will cover the early days of hotmail, explore some of the underlying factors that led to its spread, and examine one model that has been used to model growth of its number of users. 1Any errors […]
A Note on Viral Marketing – Part I: What is it?
Recently, I have had to immerse myself into studying about viral marketing in order to understand some challenges faced by startups I am studying or assisting as part of my responsibilities at work. This series of posts on Viral Marketing is my attempt to document some of what I have learned. 1Any errors in appropriately […]