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How and Why

Question Everything; My Remarks At FOCUS100 2014

October 4, 2014 by Brian Laung Aoaeh

Background: I gave these remarks at Digital Undivided’s FOCUS100 2014 Conference which was held between October 3rd and October 4th in New York City. A number of investors were invited to explain to the audience how they ought to pitch venture capitalists in order to win funding. Digital Undivided is a social enterprise that develops programs […]

Filed Under: Behavioral Finance, Entrepreneurship, Funding, How and Why, Investing, Pitching, Technology, Venture Capital Tagged With: Behavioral Finance, Conferences, Early Stage Startups, Economic Moat, Innovation, Investor meeting, Persuasion, Pitching, Presentations, Venture Capital

Revisiting What I Know About Network Effects & Startups

September 12, 2014 by Brian Laung Aoaeh

  ‘One IPO that is probably worth the hype.’ – Chris Beauchamp on the #  with @kerushton in the Telegraph. http://t.co/l8FqFRYwzJ — IG (@IGcom) September 1, 2014   The recently announced IPO of Alibaba got me thinking last week about network effects 1Any errors in appropriately citing my sources are entirely mine. Let me know what […]

Filed Under: Business Models, Case Studies, Entrepreneurship, How and Why, Innovation, Investment Analysis, Long Read, Technology, Valuation, Value Investing Tagged With: Direct-benefit Effects, Early Stage Startups, Economic Moat, Investment Analysis, Network Effect, Strategy, Value Creation, Venture Capital

Why Tech Startups Can Gain Competitive Advantage from Operations

August 16, 2014 by Brian Laung Aoaeh

Started From the Bottom Now They’re Here: Why Startups Are Racing to Build Operations Teams http://t.co/o2kMPA966I [new blog post] — Hunter Walk (@hunterwalk) August 8, 2014 Hunter Walk’s blog post serves as the inspiration for this one. He points out that operations is key for startups operating in the on-demand economy. I want to pick […]

Filed Under: Entrepreneurship, How and Why, Innovation, Lab Notes, Long Read Tagged With: Early Stage Startups, Economic Moat, Innovation, Operations, Strategy, Value Creation

A Note On Viral Marketing – Part IV: Examining The Widely Used Skok-Reiss Virality Model

July 27, 2014 by Brian Laung Aoaeh

  This post is the fourth in a series I am devoting to the examination of viral marketing. 1Any errors in appropriately citing my sources is entirely mine. Let me know what you object to, and how I might fix the problem. Any data in this post is only as reliable as the sources from […]

Filed Under: How and Why, Sales and Marketing Tagged With: Skok-Reiss Virality Model, Viral Coefficient, Viral Growth, Viral Marketing, Virality Formula

A Note On Viral Marketing – Part III: How Dropbox Grew

March 26, 2014 by Brian Laung Aoaeh

Dropbox is another example of a product that has experienced remarkable growth since its launch. In this case study I will explore how Dropbox has achieved such rapid growth and try to identify strategic themes that other startups might consider for experiments centered around user acquisition and revenue growth. 1Any errors in appropriately citing my […]

Filed Under: Case Studies, How and Why, Long Read, Sales and Marketing Tagged With: Early Stage Startups, Long Read, Viral Marketing

A Note on Viral Marketing – Part II: How Hotmail Grew

January 27, 2014 by Brian Laung Aoaeh

Hotmail is one example of a product that spread through the use of viral marketing techniques. This case study will cover the early days of hotmail, explore some of the underlying factors that led to its spread, and examine one model that has been used to model growth of its number of users. 1Any errors […]

Filed Under: Case Studies, How and Why, Long Read, Sales and Marketing Tagged With: Early Stage Startups, Long Read, Viral Marketing

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