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How To

A Note on Developing and Testing Hypotheses

June 10, 2015 by Brian Laung Aoaeh

This post is a continuation of the discussion I started in A Note On Startup Business Model Hypotheses. In this post I will describe how one might go about developing and testing a hypothesis about any aspect of a startup’s  business model. ((Let me know if you feel I have failed to attribute something appropriately. Tell […]

Filed Under: Business Models, Customer Development, Entrepreneurship, How and Why, How To, Innovation, Investing, Lean Startup, Startups, Venture Capital Tagged With: Business Model Canvas, Business Models, Early Stage Startups, Hypothesis Testing, Long Read, Probability, Statistics, Strategy, Venture Capital

How an Investor’s Behavioral Traits Might Completely Derail Your Pitch – Part I

September 7, 2013 by Brian Laung Aoaeh

Many startup pitch meetings start out on a promising note, but things fall apart during the conversation between the startup and its prospective investor. Sometimes this could have been prevented if the startup team had studied a little bit of behavioral psychology beforehand. ((Any errors in correctly attributing work to my sources and references is […]

Filed Under: Behavioral Finance, Case Studies, Funding, How To, Long Read, Pitching, Venture Capital Tagged With: Behavioral Finance, Investor meeting, Persuasion, Pitching

What If Q&A: What Should I Do To Spread My Idea?

August 3, 2013 by Brian Laung Aoaeh

Rajoshi Gosh in Chennai, India sent me this question via email; I am a startup founder in the developing world. ((She is the co-founder of 34Cross. Their first product, Owlink, is a browser extension that is now available for Chrome. Rajoshi tells me versions for Firefox and Safari are in the pipeline. We have known one another […]

Filed Under: Entrepreneurship, How To, Innovation, Lean Startup, Pitching, Startups, What If Q&A Tagged With: Early Stage Startups, Idea Propagation, Long Read, Persuasion, Pitching, Public Relations, Q-and-A

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