This post is a continuation of the discussion I started in A Note On Startup Business Model Hypotheses. In this post I will describe how one might go about developing and testing a hypothesis about any aspect of a startup’s business model.1 I will use a fine-dining restaurant as a motivating example. To ensure we are […]
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How an Investor’s Behavioral Traits Might Completely Derail Your Pitch – Part I
By Brian Laung Aoaeh on September 7, 2013 in Behavioral Finance, Case Studies, Funding, How To, Long Read, Pitching, Venture Capital
Many startup pitch meetings start out on a promising note, but things fall apart during the conversation between the startup and its prospective investor. Sometimes this could have been prevented if the startup team had studied a little bit of behavioral psychology beforehand.1 Traditional finance theory tries to tell us how investors should behave, if […]
What If Q&A: What Should I Do To Spread My Idea?
By Brian Laung Aoaeh on August 3, 2013 in Entrepreneurship, How To, Innovation, Lean Startup, Pitching, Startups, What If Q&A
Rajoshi Gosh in Chennai, India sent me this question via email; I am a startup founder in the developing world.1 How should I go about making the right connections in the developed world for: A product that is global in nature? A product that is specific to the developing world? I will paraphrase Rajoshi’s question, and […]