Archive | How To

A Note on Developing and Testing Hypotheses

This post is a continuation of the discussion I started in A Note On Startup Business Model Hypotheses. In this post I will describe how one might go about developing and testing a hypothesis about any aspect of a startup’s  business model. 1Let me know if you feel I have failed to attribute something appropriately. Tell […]

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How an Investor’s Behavioral Traits Might Completely Derail Your Pitch – Part I

Many startup pitch meetings start out on a promising note, but things fall apart during the conversation between the startup and its prospective investor. Sometimes this could have been prevented if the startup team had studied a little bit of behavioral psychology beforehand. 1Any errors in correctly attributing work to my sources and references is […]

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What If Q&A: What Should I Do To Spread My Idea?

Rajoshi Gosh in Chennai, India sent me this question via email; I am a startup founder in the developing world. 1She is the co-founder of 34Cross. Their first product, Owlink, is a browser extension that is now available for Chrome. Rajoshi tells me versions for Firefox and Safari are in the pipeline. We have known one another […]

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