Recently, I have had to immerse myself into studying about viral marketing in order to understand some challenges faced by startups I am studying or assisting as part of my responsibilities at work. This series of posts on Viral Marketing is my attempt to document some of what I have learned. ((Any errors in appropriately […]
Innovation
New Tech City – Mutated Code and the Amish Algorithm
Manoush Zomorodi tells us how two groups of people that shy away from many technologies — Amish and Mennonites — are actually on the cutting edge when it comes to genetics.
What If Q&A: What Should I Do To Spread My Idea?
Rajoshi Gosh in Chennai, India sent me this question via email; I am a startup founder in the developing world. ((She is the co-founder of 34Cross. Their first product, Owlink, is a browser extension that is now available for Chrome. Rajoshi tells me versions for Firefox and Safari are in the pipeline. We have known one another […]
Why You Should Apply The Less is More Rule of Seduction When You Meet an Investor
Two weeks ago I had a meeting with an entrepreneur who has built an interesting startup. It was our first time meeting one another to discuss his startup. Before we met I had spent about 10 to 15 minutes studying the startup’s website. After doing that I sent him a list of questions that occurred […]