Archive | Startups

Startups, startup ideas, business startups, technology startups, internet startups, web startups, lean startup.

A Note on Viral Marketing – Part I: What is it?

Recently, I have had to immerse myself into studying about viral marketing in order to understand some challenges faced by startups I am studying or assisting as part of my responsibilities at work. This series of posts on Viral Marketing is my attempt to document some of what I have learned.1 The term “Viral Marketing” […]

Continue Reading

How an Investor’s Behavioral Traits Might Completely Derail Your Pitch – Part III

This post continues the discussion about how behavioral psychology might affect the outcome of a meeting at which a startup team is pitching to a potential investor. You can get caught up by reading part I and part II. My goal is to offer some advice on how entrepreneurs pitching to early stage investors might prepare to […]

Continue Reading

How an Investor’s Behavioral Traits Might Completely Derail Your Pitch – Part II

This post continues the discussion about how behavioral psychology might affect a pitch. You can get caught up by reading part I. My goal with this series is to offer some advice on how entrepreneurs pitching to early stage investors might prepare to mitigate the problems that might arise due to the behavioral traits of […]

Continue Reading

How an Investor’s Behavioral Traits Might Completely Derail Your Pitch – Part I

Many startup pitch meetings start out on a promising note, but things fall apart during the conversation between the startup and its prospective investor. Sometimes this could have been prevented if the startup team had studied a little bit of behavioral psychology beforehand.1 Traditional finance theory tries to tell us how investors should behave, if […]

Continue Reading

What If Q&A: What Should I Do To Spread My Idea?

Rajoshi Gosh in Chennai, India sent me this question via email; I am a startup founder in the developing world.1 How should I go about making the right connections in the developed world for: A product that is global in nature? A product that is specific to the developing world? I will paraphrase Rajoshi’s question, and […]

Continue Reading

Why You Should Apply The Less is More Rule of Seduction When You Meet an Investor

Two weeks ago I had a meeting with an entrepreneur who has built an interesting startup. It was our first time meeting one another to discuss his startup. Before we met I had spent about 10 to 15 minutes studying the startup’s website. After doing that I sent him a list of questions that occurred […]

Continue Reading

Powered by WordPress. Designed by Woo Themes

UA-42599083-1

Powered by WP Essentials

this site uses the awesome footnotes Plugin